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BUS 211 PRINCIPLES OF MARKETING

BUS 211 – Principles of Marketing

Course Outline

Course Number & Name:  BUS 211 Principles of Marketing

Credit Hours:  3.0             Contact Hours:  3.0          Lecture:  3.0       Lab:  N/A             Other:  N/A

Prerequisites:  Grade of “C” or better in BUS 101

Co-requisites:  None                                                      Concurrent Courses:  None

Course Description: A study of those activities which are paramount in affecting the sale and distribution of goods and services.  Consideration is given to market research and analysis, the place of the consumer in our economic system and the functions of retailing and wholesaling.

Course Goals: Upon successful completion of this course, students should be able to do the following:

  1. describe the role and contribution of marketing in contemporary society;
  2. identify how the marketing function operates within an organization;
  3. explain the major components of the marketing mix; and
  4. recognize the uncontrollable elements of the marketing environment.