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BUS 212 PRINCIPLES OF RETAILING

BUS 212 – Principles of Retailing

Course Outline

Course Number & Name:  BUS 212 Principles of Retailing

Credit Hours:  3.0             Contact Hours:  3.0          Lecture:  3.0       Lab:  N/A             Other:  N/A

Prerequisites:  Grade of “C” or better in BUS 101

Co-requisites:  None                                                      Concurrent Courses:  None

Course Description: Retailing is a combination of activities involved in selling goods and services directly to the final consumer for personal or household use. This course will present an integrated approach to retail management. Many activities of retail establishments will be explored including but not limited to: retail strategy development, understanding the customer, retail information systems, market and location selection, merchandise buying and handling, financial operations management, store layout and design, laws and ethics, and retail tactics.

Course Goals: Upon successful completion of this course, students should be able to do the following:

  1. discuss the principles of effective retail management;
  2. discuss and analyze retail strategies and tactics employed in running a retail operation; and
  3. differentiate between ethical and unethical decisions in retail business situations.