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BUS 215 ADVERTISING PRINCIPLES

BUS 215 – Principles of Advertising

Course Outline

Course Number & Name:  BUS 215 Principles of Advertising

Credit Hours:  3.0             Contact Hours:  3.0          Lecture:  3.0       Lab:  N/A             Other:  N/A

Prerequisites:  Grade of “C” or better in BUS 101

Co-requisites:  None                                                      Concurrent Courses:  None

Course Description:  Advertising and other sales promotional methods are studied from the perspective of communicating the market.  Special emphasis is placed on the development of creativity in the student.  Topics include advertising’s place in the marketing mix, media selection, advertising research and production, and sales promotional strategies.

Course Goals: Upon successful completion of this course, students should be able to do the following:

  1. describe the background of today’s advertising;
  2. identify and discuss the roles of advertising;
  3. identify the fundamentals of advertising planning and brand research; and
  4. discuss various media advertising strategies.