Academic Certificate Program in Retail Sales Specialist

Division of Business — Curriculum Code: 200R

Will Earn Upon Program Completion: Academic Certificate

Why major in Retail Sales?

This certificate program prepares students for employment as retail salespeople in the automotive, furniture, clothing, electronics, general merchandise, and other service-oriented retail companies. The program, offered within the Business Division at ECC, teaches students effective communication skills, basic business concepts, human and group behavior, business mathematics, and effective face-to-face selling techniques. Students also learn the value of effective advertising and promotion in developing and reinforcing the retail sales approach.

Are there any requirements I must satisfy before I start taking courses in my major?

Based on your placement test scores, you may have to take developmental courses in reading, English, and/or mathematics before taking the core curriculum courses in your major.

How long will it take for me to complete this program?

If you do not need developmental course work and you register for 16 or 17 credits each semester, you can complete the academic certificate in one year.

Where should I direct specific questions about this program?

Call the Division at (973) 877-3222.

Upon completion of this program, graduates will be able to:

Demonstrate knowlege of all stages of the sales process;
Analyze and manipulate the elements of the marketing mix;
Discuss and illustrate the selling of products and ideas; and
Recognize and describe the various types of business enterprises.

GENERAL EDUCATION REQUIREMENTS:

(12 credits)

Written & Oral Communication (6 credits)

ENG 101 and ENG 109 (two 3-credit courses)

Society & Human Behavior (6 credits)

PSY 101 and SOC 101 (two 3-credit courses)

MAJOR COURSE REQUIREMENTS:

(21 credits)

BUS 101 Business Organization and Management (3 credits)
BUS 141 Business Math (3 credits)
BUS 211 Principles of Marketing (3 credits)
BUS 212 Principles of Retailing (3 credits)
BUS 213 Principles of Selling (3 credits)
BUS 215 Advertising Principles (3 credits)
CIS 107 Computer Literacy or CIS 131 Microcomputers in Business (one 3-credit course)

Total Credits Required for Academic Certificate: 33

RECOMMENDED SEQUENCE OF COURSES:

First Semester
BUS 101 Business Organization and Management (3 credits)
ENG 101 College Composition I (3 credits)
PSY 101 General Psychology I (3 credits)
BUS 141 Business Math (3 credits)
SOC 101 Introduction to Sociology (3 credits)
CIS 107 Computer Literacy OR CIS 131 Microcomputers in Business (3 credits)

Second Semester
ENG 109 Effective Speech (3 credits)
BUS 211 Principles of Marketing (3 credits)
BUS 212 Principles of Retailing (3 credits)
BUS 213 Principles of Selling (3 credits)
BUS 215 Advertising Principles (3 credits)

NOTES:
(1) The two General Education Integrated Course Goals, Ethical Reasoning & Action and Information Literacy, are both addressed by the required curriculum described above, regardless of specific choices made by the individual student.
(2) This plan assumes the completion of all required developmental courses in reading, writing, and mathematics as well as other pre- and co-requisites for some of the courses, as listed in the Course Descriptions section.