super-bowl-xlviiiNew Jersey school children donated 30,000 items today to help local children in need as part of a Super Bowl project called Super Kids-Super Sharing. Books, sports equipment and school supplies were donated. Tonight those items are already in the hands of schools and organizations that work with local children.


Public and private schools in New Jersey teamed up with the National Football League, New York Giants, New York Jets, the NY/NJ Super Bowl Host Committee, and Verizon for Super Kids-Super Sharing. Coordinators and students from each participating New Jersey school brought donated items to Essex County College in Newark.


This grassroots community project started in local homes earlier this month as students and families gathered up lightly used (or new) books, school supplies and sports equipment to donate.


On Thursday, Jan. 16, 2014, coordinators and several students from participating New York schools will bring donated items to Riverbank State Park, 679 Riverside Drive, Harlem. The New York Jets and New York Giants are scheduled to have players, alumni or cheerleaders on hand to greet and thank students and coordinators.


The NFL has developed the Super Kids – Super Sharing project in each Super Bowl city for 14 years. A new feature this year is the addition of Verizon’s HopeLine program. Through HopeLine, Verizon Wireless helps the men, women and children affected by domestic violence by collecting no-longer-used wireless phones and accessories and turning them into support for domestic violence organizations nationwide. Verizon Wireless will also make a significant donation to a local domestic violence organization at each of the Super Kids events.


Since its inception in 2000 at Super Bowl XXXIV in Atlanta, the Super Kids-Super Sharing project has placed hundreds of thousands of books and pieces of sports equipment into the hands of children in Super Bowl host communities.


Super Kids-Super Sharing is part of the National Football League’s Environmental Program. It teaches children to “recycle” items they no longer need and pass them along to others who can benefit from them. The program also promotes NFL PLAY 60, the league’s youth health and wellness campaign, by sharing sports equipment among children in the community.


Super Kids-Super Sharing is one of the NFL’s environmental initiatives for Super Bowl XLVIII. The NFL Environmental Program plays an active role behind the scenes at the Super Bowl. In addition to Super Kids-Super Sharing, the NFL Environmental Program ensures that tens of thousands of pounds of unserved prepared food from Super Bowl events are distributed to local shelters and community kitchens. The Environmental Program is also responsible for recycling cardboard and other materials from Super Bowl events and donates everything from decorative banners to building materials to local non-profit agencies. More than 27,000 trees have been planted throughout New York and New Jersey to help “green” the community and to repair some of the damage done by Hurricane Sandy. MetLife Stadium, the site of Super Bowl XLVIII, and all other major NFL Super Bowl event venues will be powered using “green energy” to reduce the climate impact of Super Bowl events.

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