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Logo Style Guide Branding is a critical component of Essex County College’s marketing strategy in strengthening its identity. With this overall Style Guideline, we will solidify our branding and make it consistent across the board.
The guidelines will communicate the College’s core benefits to current and prospective students, parents, faculty and staff, alumni, and the Essex County community. The Essex County College brand guidelines show exactly how the logo and other elements can be used in a variety of situations. All usage of the logo must comply with these guidelines.
Before using the Essex County College logo or designing a printed piece, please refer to the guidelines for their use. Included in the guidelines are explanations of how to use the College’s various design components, including the logo, colors, typography, typesetting, and other graphic elements. Although the guidelines may seem strict, they are in place to ensure overall consistency and have also been designed to be able to accommodate a wide variety of contexts.
Remember, our brand is a reflection of everything we do and say, everything we print and produce about Essex County College… it is the heartbeat of the institution.
Marketing Plan 2021